Tuesday
Nov082011

THE METH PROJECT

THE METH PROJECT is a large-scale US prevention program aimed at reducing first-time Methamphetamine use, particularly among teenagers.
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Four Studio Aka Directors all took on the creation of Six films for the project by concentrating on personal stories by users. Uncompromising & uncomfortable to watch, each of the films has its own style, reflecting the personal recollections of addicts. In addition to these thought-provoking films, there are a series of stand alone Illustrations to accompany other stories of addiction & Radio audios that will be viewable on the Meth Project website
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UPDATES:
  • MethProject.org has a write up over on the communication Arts’ website which touches on all the effort, research and production that went into this campaign.
  • In addition, Head over to STYLEFRAMES.TV for some behind the scenes info:

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Client: THE METH PROJECT
Agency: ORGANIC INC.
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To see ALL the films visit the CAMPAIGN PAGE
The Individual films can also be seen below:
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1.'ASHLEY': VIEW PROJECT PAGE
Director: Steve Small
Designer: Dave Prosser
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2.'BERNADETTE': VIEW PROJECT PAGE
Director: Kristian Andrews 
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3.'HAILEY': VIEW PROJECT PAGE
Director: Grant Orchard
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Director: Kristian Andrews 
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Director: Kristian Andrews 
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6.'ROCHELLE': VIEW PROJECT PAGE
Director: Grant Orchard
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All Produced by Studio AKA